{"id":6660,"date":"2020-05-21T12:23:00","date_gmt":"2020-05-21T15:23:00","guid":{"rendered":"http:\/\/167.172.123.0\/?p=6660"},"modified":"2023-04-10T21:28:34","modified_gmt":"2023-04-11T00:28:34","slug":"que-es-el-home-driven-marketing","status":"publish","type":"post","link":"https:\/\/www.marketec.com.ar\/index.php\/2020\/05\/21\/que-es-el-home-driven-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el \u201cHome-Driven Marketing\u201d?"},"content":{"rendered":"<p>El confinamiento vivido en gran parte del mundo llev\u00f3 a nuevos h\u00e1bitos de consumo, especialmente mediados por la s\u00faper digitalizaci\u00f3n. Esta disrupci\u00f3n llev\u00f3 a plantear <strong>nuevos enfoques estrat\u00e9gicos<\/strong> en el marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Se consolida as\u00ed un nuevo concepto denominado \u201c<strong>Home-Driven Marketing<\/strong>\u201d (HDM): productos y servicios especialmente pensados para ser consumidos en el hogar.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Por eso, los especialistas en marketing ponen el foco en el streaming en casa, el uso masivo de servicios a domicilio (comida, delivery de productos, cualquier tipo de servicio dom\u00e9stico) y todo lo referido a home office, telemedicina y formaci\u00f3n online.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>#Cuarentena #Covid19 #ComprasEnCuarentena #Marketec #BusinessAnalytics #ShopperIntelligence #Pandemia #Coronavirus #NuevosH\u00e1bitos #Tendencias #Trends #Marketing #Marketing<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo concepto sobre c\u00f3mo abordar el marketing B2C en funci\u00f3n de los nuevos h\u00e1bitos de consumo en casa.<\/p>\n","protected":false},"author":2,"featured_media":6661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/6660"}],"collection":[{"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=6660"}],"version-history":[{"count":4,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/6660\/revisions"}],"predecessor-version":[{"id":6665,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/6660\/revisions\/6665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/media\/6661"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=6660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=6660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=6660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}