September 2011
Farmacity, the largest chain of Drugstores in Argentina, launches Marketec’s AutoCheck-out Couponing System in Buenos Aires, with the objective of delivering promotional offers, targeted and tangible, redeemable in near-by shops, restaurants, entertainment centers and/or a variety of service providers. The concept is to drive loyalty amongst those shoppers which either live close by or based on their daily routines are regular passers-by.
October 2010
McDonald’s, the largest Fast Food chain in the world, activates the Marketec AutoCheck-out Couponing System in Buenos Aires, with the objective of testing targeted couponing amongst its clients. The tool, able to read each client’s order/purchase on-the-fly, allows for intelligent targeting of promotional offers, thus augmenting the frequency of purchases, the size of the tickets, promote certain consumption occasions via certain items on the menu and drive trial of new product launches. An absolute first is the ability to run Cross Promotions between different chains, as for example coupons printed in McDonald’s with offers for Disco Supermarkets being redeemable automatically in Disco, and vice versa coupons printed in Disco with offers for McDonald’s being redeemed automatically in this chain, thereby leveraging the client bases of both chains.
July 2009
IBM Forum 2009. Building a Smarter World-
With more than 600 clients and 85 partners, IBM conducted its 2009 IBM Forum in Buenos Aires.
Guillermo Cascio, president and general manager of IBM Argentina, commented: “The present positioning of our company is closely related to the transformation processes of business models, over and above the technological aspects. That in essence is our Smart Planet positioning. The world is increasingly automated; one thousand million transistors per human being. Sensors are being implemented in all areas; automotive, electro, cameras, roads, pipelines, even in medical and cattle. Simultaneously, our world is increasingly interconnected”…
Roberto Cruz, Business Manager for IBM in Argentina added; “Examples of this intelligence are also present in the Retail sector, where together with Marketec Targeted Solutions we developed an intelligent Soft and Hardware system which, through the scanning at the POS of the retailers, recognizes the purchase preferences of the clients, relates them on-the-fly with pre-programmed promotions in dedicated IBM servers, and prints intelligent coupons for the customers before they leave de checkouts. This is real artificial intelligence, applied one-on-one to millions of Retail clients, instantaneously. It is a concrete example of how IBM can cooperate with new and innovative business models in a world which is becoming increasingly intelligent”.
IBM - Portal de Marketing - Casos de exito - Marketec - Argentina
See Video
IBM Smart Planet
IBM - Portal de Marketing - Casos de exito - Marketec - Argentina
See Video
IBM Smart Planet
October 2008
Marketec moves its offices to new and larger installations, also in San Isidro. This to better see
to the growing demand for its targeted couponing business from its clients in retail, mass merchandise and service industries wanting to streamline and lower promotional costs in today’s world...
July 2008
Jumbo Hypermarkets in all of Argentina are activated, thereby adding to those already functioning in Buenos Aires those located in Rosario, Tucuman, Mendoza and Neuquen...
December 2007
Vital launches the new Marketec Interactive Kiosks at the entrance of its wholesale stores. Equipped with
Touch-Screen technology and the AutoChek-in system developed by Marketec, customers can punch in and register to receive their personalized coupons for redemption
via the AutoCheck-out system installed at the POS upon exiting the stores...
September 2007
Jumbo Palermo, Tronador, Panamericana are activated, thus starting the roll-out of the AutoCheck-out
System to the rest of the Jumbo Hypermarkets in greater Buenos Aires...
December 2006
Jumbo Almagro becomes the first Hypermarket to test consumer take of the intelligent coupon system
already in use in the Disco and Vea retail chains...
September 2006
Disco extends Marketec AutoCheck-out system to the Atlantic coast covering Mar del Plata, Villa Gesell, Pinamar and San Bernardo…
June 2005
Vea initiates couponing in its major stores in Buenos Aires, La Plata and San Luis…
July 2004
Vital, one of the major wholesalers in Argentina, signs the contract with Marketec for the installation of its intelligent couponing system in all its stores across the country…
December 2002
Mc Donald’s becomes the first major client to contract the service for the generation of millions of coupons in the Marketec Powered Supermarkets to be redeemed at Mc Donald’s stores in Buenos Aires…
February 2002
Coca-Cola becomes the first FMCG client of Marketec Targeted Solutions in Argentina…
January 2002
The date that marked the extension / roll-out of Marketec AutoCheck-out system to the rest of the
Disco Supermarkets in Buenos Aires and La Plata…
November 2001
Activation for the first time of Marketec AutoCheck-out system in the Disco Supermarket, located
at the corner of Avenues Belgrano and Entre Rios…
May 2001
Disco Supermarket Chain / Part of Royal Ahold Holland, signs contract to install the intelligent coupon system developed my Marketec Targeted Solution in Buenos Aires…
Year 2000
A team of argentine professionals, with a strong background in business, software and hardware, taking into account specifically identified local market needs, develop the AutoCheck-out system which gave birth to Marketec Targeted Solutions…
December 1999
Two argentine visionaries, Ricardo Moreno and Gerry Schmidt, take the decision for the foundation of Marketec Targeted Solutions, to introduce intelligent couponing in Argentina…
