The great retailers, hyper and supermarkets, wholesalers, mass merchandisers, food chains. Manufacturers of FMCG, and most especially customers, because…
Advantages for CHAINS…
• Builds short / long term customer loyalty at low cost, motivating them to return to store.
• Grows store traffic and ticket size.
• Allows to redirect purchases towards more profitable products or store sections.
• Monitors on-line promotional performance and improves promotional efficiencies.
• Improves negotiations between suppliers and the trade.
• Eliminates fraud and makes for seamless control of discounts generated by redemptions.
• Generates Data Bases and promotes better promotional practices.
• Boosts loyalty card data bases by targeting defined clusters of customers.
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Advantages for MANUFACTURERS…
• Drives incremental volume and share for the brands while growing category in store.
• Boosts new product launches and guarantees trial in the targeted households.
• Enables precise cost-benefit analysis and makes for best promotional practices.
• Allows to direct purchases towards more profitable products / packages.
• Eliminates fraud and makes for seamless control of discounts generated by redemptions.
• Monitors on-line the accomplishment of previously simulated promotional programs.
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Advantages for CONSUMERS…
• Perceives added value through a differentiated treatment by the store.
• Is motivated to return to the store more frequently.
• Leans towards buying more, something new or from a different section of the store.
• Feels that the retailer and / or brand places a new technology at his service.
• Becomes aware of new products, services, offers, benefits.
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